Red Multi-Tiered Display Stand

This is a vibrant, multi-shelf, freestanding display unit, likely designed for general retail merchandising of various products, possibly focusing on food or beverages, given the header graphic.

1. Materials:

  • Primary Material: Foam Board, Corrugated Plastic (Sintra/PVC), or Thick Cardboard (with a laminate/coating): The most striking feature is its uniform bright red color and the apparent lightness of the material. It's almost certainly not wood. It appears to be a rigid sheet material that has been die-cut and slotted together.

    • Foam Board: Common for temporary or semi-permanent displays due to its lightweight and ease of printing.

    • Corrugated Plastic (Sintra/PVC): More durable and water-resistant than foam board, often used for longer-term temporary displays.

    • Thick Cardboard (with Red Coating/Laminate): Also possible, especially for temporary promotional displays. The smooth, consistent red suggests a laminate or painted finish.

  • Secondary Material: Printed Graphic (Header): A separate piece of rigid material (likely the same as the main display, or a similar board) is affixed to the top as a header. This features a colorful graphic of fruits, vegetables, and a wine bottle, along with the "DWD display" logo.

2. Location of Use:

This type of display is highly versatile and can be found in various retail and promotional settings:

  • Supermarkets/Grocery Stores: Ideal for impulse buys, seasonal promotions, or showcasing new products (e.g., snacks, beverages, produce-related items).

  • Convenience Stores: For quick grabs and special offers.

  • Pharmacies/Drugstores: For non-prescription items, health snacks, or seasonal goods.

  • Department Stores: For accessories, small electronics, or promotional items.

  • Trade Shows/Exhibitions: Lightweight and easy to assemble/disassemble, making them perfect for temporary events.

  • Pop-up Shops: Providing quick and effective merchandising solutions.

  • Specialty Food Stores: For a range of packaged goods.

Due to its often lighter construction material, it's typically used for temporary or semi-permanent promotions rather than long-term, heavy-duty merchandising.

3. Other Features and Design Aspects:

  • Bright Red Color: The striking red color immediately grabs attention, making the display highly visible in a retail environment. This color is often used to signify sales, promotions, or energy.

  • Multi-Tiered (Four Shelves): It features four distinct shelves, providing ample space to organize and present multiple product SKUs.

  • Slot-Together/Knock-Down Construction: The visible slots and tabs indicate that the display is designed for easy, tool-free assembly. This "flat-pack" nature makes it cost-effective to ship and quick to set up at the retail location.

  • Lightweight: The material choice makes the display very lightweight, easy to move, and suitable for rapid deployment.

  • Integrated Design: The side panels form the structural support, with slots cut out to hold the shelves in place.

  • Header Board: A prominent, curved header board provides a dedicated space for branding, product imagery, and key messaging (e.g., "DWD display" and fruit/wine graphics).

  • Open Front: The open design of the shelves allows for easy product visibility and customer access.

  • Versatility: While the header shows food/drink, the general shelf design is versatile enough for a wide range of products that are not excessively heavy.

In summary, this is a modern, eye-catching, and highly practical red multi-tiered display stand, likely made from a rigid board material, designed for effective, temporary, or semi-permanent merchandising in a variety of retail settings, leveraging its bright color and easy assembly for quick promotional impact.